Hi, I'm Moshe.
Hi, I'm Moshe. A lot of people call me a User Experience Designer and Leader.
I’ve also been a product designer, a product lead and a UX architect. Titles aside, my larger mission is to understand the full journey of a human being beyond just their interaction with a digital product. What brought them to the product, what they will think and feel after using it during their day, the full context of their lives. Because by doing that, user experience design goes to the next level.
After over a decade of doing UX design I’ve learned that whether I’m designing a product for an end-user across the globe or inspiring a team of colleagues sitting next to me, it’s always the same for me. I want people to have fulfilling experiences in their lives.
I led the product team at Saatchi LA, changing Toyota's consumer experience and overseeing Toyota.com. Previously ran the UX team at AT&T Digital Innovations Lab. We made really cool stuff like Direct TV Now. I’ve also loved working with entrepreneurs and startups to help them refine their market and advance their products.
My fascination with crafting human experiences began as a captain in the Israeli Defense Force, where I spent five years teaching men and women how to survive in very bad situations by making very good decisions.
In my spare time, I’m the lead designer for Project Cardboard, a collaboration between myself and the designers known as Liam (my five-year-old) and Mila (my two-year-old) where we build entire model kitchens out of old cardboard boxes, repurposed toys, and duct tape.